Use Pinterest where to promote affiliate links

When people think of Pinterest, they picture grocery lists, DIY projects, or wedding inspiration. Yet, behind those boards lies an untapped goldmine for affiliate marketers. If you’ve ever wondered where to promote affiliate links on Pinterest to drive clicks and commissions without looking spammy, you’re in the right place.

Why Pinterest matters for affiliate marketing
The platform’s average user spends 43.3 minutes per session, and Pinterest isn’t just a social network—it’s a highly intent‑driven search engine. Users land on pins with clear purchase intent, ready to click through to product pages, making Pinterest one of the most underutilized traffic sources for affiliate sales.

Quick Answer: Where Do You Promote Affiliate Links on Pinterest?

The sweet spot is in the pin description and on custom‑made pins that showcase a clear call‑to‑action (CTA). Avoid directly pasting URLs in the description; instead, link to a destination page (e.g., your blog post that houses the affiliate link). Pinterest’s algorithm rewards optimized pins, so focus on keyword‑rich titles, descriptive alt text, and relevant categories. Use Pinterest Rich Pins or Product Pins when the affiliate product is available on an eCommerce platform that supports them. This marks your pin as a product with price, availability, and buying options, driving higher click‑through rates.

1. Set Up Your Affiliate Profile the Right Way

1.1 Verify Your Account

Make sure your Pinterest Business account is verified. Verification unlocks you to analytic tools and richer pin formats—essential for tracking affiliate campaigns.

1.2 Establish Trust Signals

Add a professional profile picture, write a concise bio that hints at your niche, and link to your primary website or blog. Pinterest rewards authenticity; the more trust signals you present, the higher your pins are weighed in the algorithm.

🎯 Tip: Keep your username consistent across platforms. If your blog is “TravelWithEthan.com,” consider the same handle on Pinterest to reinforce brand recognition.

2. Choose the Right Pin Type for Affiliate Traffic

2.1 Regular Pins

Designed as simple, image‑based content. Great for evergreen items—think “Best Travel Gear” or “Top Budget Laptops.”

2.2 Video Pins

If your affiliate offers a “how‑to” or a demo, short videos (30–60 seconds) can outperform static images. Embed a clear CTA in the description encouraging users to click through.

2.3 Carousels

Multiple images in one pin let you tell a story or showcase a product line. Use each image to highlight a different benefit before linking to your affiliate page.

3. Optimizing Pin Content for Clicks

3.1 Image Strategy

• Vertical format (1000 × 1500 px) suits Pinterest’s layout best.
• Use high‑contrast, eye‑catching visuals.
• Include text overlays that articulate the benefit (e.g., “Save 20% Off With This Deal”).

3.2 Keyword‑Rich Titles & Descriptions

Your title is the headline Pinterest’s algorithm reads first. Pair it with a description that expands on the title and includes a related keyword naturally.

3.3 Alt Text for Accessibility

Add alt text to every pin. Not only does this improve SEO, it ensures your pins are accessible. The alt text should describe the image and include a secondary keyword.

4. How to Link Affiliate Content Seamlessly

• Destination URL: Point to a blog post, landing page, or the affiliate link itself (if allowed).
• Call‑to‑Action in Description: Use phrases like “Shop the deal,” “Check the discount,” or “Get yours now.”
• Referral Tracking: Append UTM parameters or use affiliate networks that auto‑track Pinterest clicks to monitor ROI.

🚀 Example:
“Curious about the latest noise‑cancelling headphones? Swipe up for the special affiliate discount and get 30% off today! 🎧”

5. Leveraging Rich Pins for Affiliate Success

5.1 Product Pins

Enable Product Pins if the affiliate partner offers them. When Pinterest pulls up-to-date price and availability data, it boosts trust and click‑through rates.

5.2 Article Pins

If your content is educational, use Article Pins. They highlight a headline, thumbnail, and a brief blurb—perfect for drawing in readers looking for curated reviews.

6. Pin Scheduling & Consistency

6.1 Use Scheduling Tools

• Tailwind: Known for Pinterest scheduling, it also analyzes optimal posting windows.
• Buffer & Later also offer error‑free scheduling.

6.2 Frequency

Aim for a minimum of 5–10 pins per day if you’re actively growing. Consistency is key; it trains the algorithm to reward you with higher impressions.

💡 Tip: Batch‑create pins using Canva or Adobe Spark to maintain visual consistency and save time.

7. Engage with the Pinterest Community

Pinterest thrives on collaboration.

• Join Relevant Group Boards: These open communities let you submit pins to already-approved audiences.
• Respond to Comments: Directly answering queries builds credibility.
• Repin & Curate: Curating high‑quality pins from others boosts your own board’s authority.

8. Case Study: From Pin to Payday

The Scenario
A niche blogger, “The Savvy Shopper,” wanted to monetize her April travel guide with affiliate links to travel accessories.

The Playbook

1. Created 25 high‑quality images, each featuring a different product.
2. Optimized titles with seasonal keywords (“Summer Travel Must‑Haves”).
3. Used Tailwind to schedule 3 pins per day over 30 days.
4. Engaged with followers via comments, offering exclusive coupon codes.

The Result

• 250,000 impressions.
• 3,800 clicks to the affiliate site.
• 120 confirmed purchases, earning an $1,200 commission in the first month.

Lesson: Consistency, engagement, and optimized content converge for maximum ROI.

9. Tools & Resources

10. Final Takeaway

Pinterest isn’t just a mood board platform—it’s a potent, intent‑driven marketplace. By:

1. Sticking to high‑quality, keyword‑optimized pins
2. Using Rich Pins to display product details
3. Linking to well‑structured landing pages
4. Consistently engaging and scheduling

you can transform Pinterest traffic into reliable affiliate revenue. Keep your pins fresh, test different formats, and adjust based on analytics. The result? A steady stream of clicks that translate into real commissions.

⭐ Trusted by 5,000+ marketers and founders who apply this strategy to grow faster.