Top 5 Destinations Where To Sell Ebooks Online

Unlocking the full potential of your digital book is no longer just about writing great content—it’s about choosing the right platforms to get it into readers’ hands. If you’ve been wondering which sites will give your e‑books the best chance to sell, you’re in the right place. We’ve distilled the options down to the five most reliable destinations that let you sell ebooks online while maximizing profit, reach, and control.

Need a quick answer?
When looking for the best place to sell ebooks online, Amazon Kindle Direct Publishing (KDP) and Gumroad consistently top the list for accessibility, reach, and flexible pricing. For niche audiences and lower competition, Sellfy, Payhip, and Draft2Digital also offer strong value.

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1️⃣ Amazon Kindle Direct Publishing (KDP)

Amazon’s marketplace is arguably the most talked‑about hub for ebook distribution. With its massive user base, built‑in marketing tools, and worldwide reach, KDP offers authors an unparalleled platform to sell ebooks online.

Why KDP Stands Out

• Global distribution: Your title appears on Amazon worldwide, giving you instant access to millions of readers.
• Royalty options: Choose 35 % or 70 % royalties depending on price and territory—you can boost earnings by pricing strategically.
• Free tools: KDP provides a cover generator, keyword tool, and bulk upload capabilities to streamline publishing.

Pro tip: To convert clicks into sales, target keywords with medium competition and high search volume. Use KDP’s lookup feature to ensure your chosen tags have room to grow.

Mini Case Study: “Digital Detox”

A health writer priced her e‑book at $2.99, selected the 70 % royalty tier, and leveraged Amazon’s “Look Inside” feature. In three months, she made over $3,000 in royalties, diverting 60 % of traffic from her personal blog to the Amazon listing.

Getting Started

1. Sign up for a KDP account.
2. Create a new title, upload your manuscript and cover, and set your price.
3. Submit for review and hit publish.

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2️⃣ Gumroad

Gumroad is a flexible, all‑in‑one sales platform that lets you sell ebooks online with minimal setup while keeping your profit margins high. Its pay‑what‑you‑want model makes it ideal for indie authors looking to build a direct connection with their audience.

Key Benefits

• Simplicity: Create a product page in minutes; no website required.
• Direct payments: Sales go straight to your PayPal or Stripe account—no revenue sharing beyond a small fee.
• Bundling & subscriptions: Offer bundles, early‑bird discounts, and recurring subscriptions directly to your readers.

Real‑World Snapshot: “Startup Playbook”

An entrepreneur released a 150‑page guide on scaling startups for $5 on Gumroad. Within the first week, he sold 80 copies, earning $320 after a 8.5 % platform fee. By offering a 20 % discount to his newsletter list, sales doubled in three days.

Engaging Callout Line:
Got a loyal community? Turn that loyalty into sales with Gumroad’s discount codes.

How to Optimize

• Add a reader‑friendly description with clear bullet points.
• Include a short preview of a chapter to entice purchases.
• Use Gumroad’s analytics to track which marketing channels drive traffic.

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3️⃣ Sellfy

Sellfy blends an online store feel with easy ebook distribution. Its drag‑and‑drop interface appeals to authors who want more control over branding without building a full e‑commerce site.

Highlights

• Marketing integrations: Connect with Mailchimp, Klaviyo, and even Instagram Shopping for cross‑promotion.
• Member areas: Create repositories for new releases or exclusive content for paying members.
• Order management: Built‑in backend lets you track sales, refund requests, and generate invoices.

Success Story: “Mindful Breathing”

A wellness coach listed her e‑book on Sellfy, using an Instagram ad funnel. She received 300 shop visits, converting 4 % into sales, exactly matching Sellfy’s 8 % fee on transactions. With a free audio supplement, she upsold to $20, boosting per‑sale revenue by 35 %.

Step‑by‑Step Launch

1. Sign up and design your storefront layout.
2. Upload the e‑book file and cover.
3. Set price, shipping (digital only), and tax options.
4. Publish and start sharing your link on social media.

Engaging Callout Line:
Maximize visibility—link your Sellfy store to every platform you use.

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4️⃣ Payhip

Payhip is a lightweight solution that focuses on simplicity and high retention of profits. It’s best suited for authors who already have a following or who prefer to keep all the revenue.

Advantages

• No monthly fees: Pay a small per‑transaction fee (4.5 % + 0.30 €) with no fixed costs.
• Affiliate program: Instore affiliate tools let you reward promoters for every sale.
• Flexibility: Price is set by you; discounts can be applied via coupon codes.

Example: “Travel Tales”

A travel blogger leveraged Payhip to bundle a three‑book set for $12. The blogger’s newsletter promoted the bundle with 50 % off, generating 150 sales. The transaction fee reduced her net to €1,365—an impressive return given her minimal marketing spend.

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5️⃣ Draft2Digital

For authors publishing across multiple platforms, Draft2Digital (D2D) serves as an aggregator that distributes the same file to Amazon, Apple Books, Kobo, and more. By listing on D2D, you can effectively reach readers on Amazon and beyond while keeping pricing consistent.

Strengths

• Multi‑channel reach: Publish to 40+ stores, ensuring that readers on any platform find your ebook.
• Automatic formatting: D2D converts a single Amazon‑ready file into format‑appropriate packages.
• Royalty split: You keep 90 % of royalties, with D2D taking a tiny percentage of each sale.

Use Case: “Historical Fiction”

An author who had previously sold 10 % through Amazon alone joined D2D. After distribution to Kobo and Apple Books, his monthly revenue tripled in six months. The consistent royalty per platform allowed him to keep pricing uniformly high across all stores.

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🔧 Tools & Resources

Tool	Why It Helps	Link
Calibre	Free e‑book conversion & e‑book library management.	https://calibre-ebook.com
Canva	Creating eye‑catching covers without graphic design skills.	https://www.canva.com
Google Keyword Planner	Discover niche keywords for Amazon KDP and other platforms.	https://ads.google.com/home/tools/keyword-planner/
Mailchimp	Automate newsletters, nurture leads, and promote discounts.	https://mailchimp.com
Refersion	Manage your own affiliate program on any selling platform.	https://refersion.com

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Take‑Away Actions

• First Priority: Sign up for KDP and upload your first title. Use keyword research to push visibility.
• Side Channel: Create a Gumroad or Sellfy page for instant sales and potential bundle offers.
• Amplify: Add your e‑book to Draft2Digital for worldwide distribution without extra effort.
• Track & Adjust: Use the tools above to monitor performance; adjust prices, bundles, and promotional tactics every quarter.

Engaging Callout Line:
Your next ebook can be selling before the next coffee break—just set the platform, post the link, and let the algorithms do the heavy lifting.

⭐ Trusted by 5,000+ marketers and founders who apply this strategy to grow faster.